Let me make you a promise.

Just take minutes.
Read this page. Your business revenue will never be the same.

Want to know more?

Everything on this page is free. I promise you’ll earn more money after this, than ever before. Invest 5 minutes into your businesses success.

Why listen to me?

Unlike most “marketers” I put my money where my mouth is. I own 5 very successful online businesses. I know not only how to run a business, but how to make money.

I’ve been marketing for 3,247 of my total 9,091 days since I was born. That’s 33.3% of my life. I’ve worked with some of the biggest companies in the world. I nailed the Google Ads, and Analytics certifications... whilst I worked out. I’ve optimised workflows, tasks & operations to save hundreds of thousands yearly.

I’ve halved budgets whilst doubling profit on previously advised “optimised” campaigns, and been considered a “freak” in data analysis, fluid reporting and programming by industry leaders.

Get started
I’m going to improve your businesses ROI, and I’m going to do it for free. Not because I have to, but because running a business on the Sunshine Coast is hard. I’ll help you dominate your competition.

What we’ll cover here

Do you shop without a list? Did you forgetting something? or worse, bought something you already had? Let’s make an online marketing plan. That way you won’t make those mistakes.

Having the knowledge, the understanding and clarification of terminologies within a marketing plan is important. We’ll go through the list below together in depth. I'll teach you exactly how to generate new customers, new clients and earn more money.

If you're short of time, The checklist, and downloadables are towards the bottom. They go into much greater detail, and should be easy enough to follow. But starting out by cutting corners isn't a great start.

Step 1: The harsh truth

Let’s cover the statistics

Sunshine Coast businesses are struggling. If you don’t act now, you will fall behind.

Fact More than 60% of Australian small businesses close within the first 3 years.[1]

Business takes serious dedication, planning and motivation. 60% of businesses closing within the first 3 years due to 3 main factors. Cashflow Management, Unexpected Growth, and Lack of knowledge. Maintaining a strong business plan that prepares for the future is more important now, than ever before.

The odds are you know someone, or related to someone who's business will close down this financial year. It may not be their fault. But it's may also not be to late to turn it around. With the right planning, assistance and support. You, your friends & your family's businesses can still thrive.

Fact 20,000+ small businesses will close down in Queensland within the 2018-2019 financial year.[2]
Fact Projections suggest more than 50,000 Construction businesses will close in the this financial year.[3]

The construction industry more than any other is struggling. Over 50,000 small construction based businesses will close in the 2018-2019 financial year. The Sunshine Coast property market is booming. It's your chance to get in. Lead generation and acquisition can easily be archived in 2018.

Australian women only stand for a one-third of Australian owner-managers. Yet more women in Australia have a higher level of education and more highly qualified to succeed in business[10]. I believe more women need to take that final step to competing in online business.

Fact Only 33% of women in Australia are owner-managers whilst the gap continues to grow.[4]
Fact 74% of Australian businesses in 2016-2017 had turnover of less than $50,000.[5]

Being that the median Australian wage is just over $55,000 in 2017-2018 financial year[11]. The statistic references turnover (before tax, outgoings, marketing, wages, and so on). Having a strategy around the profitablity of business of your business is a great start.

Although this fact classes small businesses between 1-19 staff, 63% of that run as a one man operation whilst 34.1% fall between 1-19 staff. 2.7% of businesses fall under the Medium size (20-199 staff) whilst .2% fall under Large (200+ employees). Businesses certainly have room for growth in nearly all sectors.

Fact 97% of businesses in Australia are classed as small business. 63% of which don't employ at all.[6]
Fact The Unemployment rate in Australia remains at 5.2%. That's nearly 700,000 Australian's.[7]

There are nearly 700,000 unemployed Australians right now, leaving plenty of opportunity for inspiring businesses to arise. Finding employment is difficult especially in relation to other statistics mentioned. This gives you plenty of time to plan, construct and implement a winning business strategy and making the most of your downtime.

Out of the top 10 fortune 500 companies. 7 of those are technology companies, or successful due to their tech[12]. Whether you're a builder, plumber, baby store or fast food outlet focusing on your technology is vital. Whether it be your website, marketing, or automation technology is the future.

Fact Only 14% of small business owners see technology as increating their competitive edge.[8]
Fact 62% of customers will stop considering a business if they can't find information about it online.[9]

Think about it. Whether you need a tire replaced, checking if your hair dresser is open or finding their contact details. You either use your phone, or your computer to check online. If you're not finding the business you're looking for, do you feel comfortable giving them the keys to your car, or even let them cut your hair?

If you're in the 50% of small businesses that do not yet have a website. You will fall behind. 9/10 marketing stratigests in 2018 will agree it should be your very first step to getting new customers, clients and sales. Without a website, your compeition will dominate you day in, day out.

Fact 50% of Australian small businesses don't have a website with a large portion having no online presents.[9]
Fact 60% of small business owners say they simply don't have time to launch a website.[9]

If you're a business owner and openly admit to not having time to launch a website. You need to take a good hard think about your business, who your customers are, and how they're going to find you. There are plenty of resources available to assist anyone to develop a website for their business.

I am personally surprised it's only 83%. I'm expecting this to rise significantly in the near future. SEO, SEM and Online marketing as a whole should be apart of your business moving forward. Ensuring that whenever, and however your customers want to contact you. They can.

Fact 83% of customers say search is important when finding or considering a business.[9]
Fact Only 9% of small businesses in Australia use Search Engine Marketing.[9]

Search Engine Marketing can be scary. But with Google, Bing, Facebook, and even Instagram making it easier than ever to target your audience at an affordable price, It's well worth considering. Yes, there is an education to ensuring a positive ROI, but it's really simple!

Mutliple channels meaning face-to-face communication, phone, email, social media or even chat bots. Your customers and clients have more ways to communicate then ever before, and it's growing rapidly. You want to be where your customers are when they need you.

Fact 71% of customers want to contact a business through multiple channels.[9]
Fact Out of the 66% of businesses that have a Facebook page, only 41% manage it.[9]

Great! You started a Facebook account. There are over 1 billion people on facebook![13] Keeping up-to-date is even more important. Customers check Facebook, if you were last active 6 months ago, it doesn't look healthy! A social media Schedule helps keep active, it only takes a couple minutes to post!

It's time to take a good hard look in the mirror.

If your business is profitable, you're hiring, or looking at expanding in the near future then you form a very small percentage. If on the other hand you read some of the facts above and *gulped* than the harsh reality has kicked in.

I'm hoping by now, you have a little respect for the struggles of small business here on the Sunny Coast and have had an small eye opener for what maybe to come. I've prepared this page to help out small Sunshine Coast businesses to become more profitable, scalable and reliable. You have nothing to lose, yet so much to gain by simply taking the correct steps.

Sunshine Coast's most popular industries

Data from id.com.au 2016[14]

The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere. - Barack Obama

There is over 350,000 people on the Sunshine Coast!

With over 350,000 people currently living on the Sunshine Coast[15], You don't need to do business alone though! There are plenty of local business groups to help get you going, or to get your business to the next level!

Step 2: Digital Marketing

Digital Marketing 101

There is so much more to digital marketing than just a pretty website & a facebook account.

You're about to embark on a learning journey that'll blow your mind. Marketing has a deep dark secret that very few know about, it divides the big guys, from the little guys. But I'm going to share it with you!

Markeing covers a wide variety of sub-categories. The importance of a strong, well structured, marketing plan can help push your brand in the right direction.

Not everything in marketing revolves around direct monitary values though. Depending on your strategy, your business type or your intentions your plan will change and vary. For instance, Coca-Cola reportedly spent up-to $5 million USD (7m AUD) for a 30 second Super Bowl Commercial[21]. Although they won't see a direct monitary return on that ad spend, they gained brand recognition, and brand trust.

You don't need to spend $5m on ads, but every dollar you spend on advertising may, or may not have a direct return, and that's okay. For smaller businesses, the focus is ROI with a small focus on building a brand. 94% of consumers say they're likely to be loyal[22]. So you can understand the importance of building a loyal brand following.

Your marketing can consist of many types of channels, like digital and print media. Which are once again, split into various sub-categories.

I'll break down some examples of each, I've devided them up between branding, and advertising. Branding being where there is no presure, or action assigned, and advertising being where direct revenue is generated as a result of:

Top B2B Digital Priorities 2017

Top Digital Marketing Priorities - Data from 2017[23]

Print Media

Local Newspaper Advertising
Local newspaper advertising has been around for years, and it's still a great platform for advertising new products and services. In most cases, it's also very cost effective.
Flyers / Brochures Advertising
These can make great use at trade shows, hand outs, packed with orders or simply handed out. Flyers are cost effective and can work wonders for advertising products & services.
Billboards Advertising
Billboards are great for small/medium size businesses, although they can get rather expensive they're fantastic for reaching large audiences, although not suited for all industries.
Local Directories / Yellow Pages Advertising
Typically, hard copy directories such as yellow pages haven't produced great results in recent years, there are definately better advertising options and should consider others.
Business Cards Branding
Business Cards are an obvious print media option, but they don't need to just offer your personal details. Discount codes, promos, and a space for notes are common uses for business cards.
Bus Stops / Buses / TaxiesBranding
Advertising on bus stops, buses and taxies can be a very effective form of print media and helping build your brand awareness in your local community. Although not ideal for pushing product.
Car Vinyl / Roof Box Branding
A popular choice for business owners to wrap their car, and the work vehicles. Making sure your services, brand and info are clearly displayed. You only have someones eye for a short time whilst driving.
Sport Team Sponsorships Branding
Local sports teams need advertisers to help cover costs of maintanance, jersies and meetups, they're typically a very cheap option but offer little to no benefit in branding or advertising, but it's certainly helpful!
Store front Signage Branding
Whether a warehouse, retail or on the road, your store front signage needs to be clear, well displayed and uncluttered. Bigger is better! If possible try and face your signage to where your traffic can see it.
Stickers & Decals Branding
One of my personal favourites for creating brand awareness. Stickers allow customers, fans and clients to do your advertising for you. Stickers are typically stuck on things used often, this lets the customer be reminded of your brand often.
A-Frames Branding/Advertising
A-Frames are fantastic for small retail businesses and some service businesses. It allows you to put something road side to be seen by potentially hundreds daily. They're portable, and most importantly, Affordable.
Posters Branding/Advertising
Although you cannot walk around sticking posters up everywhere, for a service shop, restaurants or retail space they offer a great way to show upcoming events, promotions and specials without costing a fortune.

Digital Media

Google/Bing/Facebook/Insta Ads Advertising
Offering one of the best ROI's in terms of online advertising, Social media, and Search engine marketing if set up correctly should drive more sales and leads at a low cost.
Remarketing via ads Advertising
Remarketing allows you to target people who have visited your website, store, or company and put yourself out there. Perfect for generating new orders from old customers. Remarketing offers a rediculously cheap ROI.
Cinema / Movie Ads Advertising
Great for local businesses and services to get in front of a younger demographic at a low cost. Not all business types will work in cinema advertising, but perfect for those looking at reaching new audiences.
Telemarketing Advertising
Telemarketing can work one of two ways. Really well, or really bad. But each have their pros and cons. On one hand you might generate great sales, but it could be at the cost of your brand, or reputation.
Manual Outreach Advertising
Manual outreach is great for B2B, reaching out to others within your industry and asking if you can help, if you can provide a free quote or come in for a meeting.
Blog Posts / Guest Posting Branding
Creating a blog works wonders for driving traffic! 9 in 10 marketers will suggest using a blog! Guest posting is publishing your post one someone elses website to reach a different audience, and hopefully obtain a backlink.
Press Releases Branding
Press is hard to get! Expensive to buy and hard to get for free. But if you make a difference, offer a genuine good cause. Media will come to you, or you can request press to cover an event.
Podcasts / Video Branding
Podcasts and video marketing is now easier than ever! They offer a new audience, direct access to their favourite streaming device and convert really well.
Email Marketing / Push NotificationsBranding/Advertising
Email marketing certainly isn't dead, but it's a lot harder than it used to be. A properly setup email and push notification plan can convert at a very lost cost.
TV / Radio Branding/Advertising
Arr. TV & Radio. You'll hear mixed opinions on these. As a general rule, they're all different, and have different demographics. Do your research and only spend what you're comfortable spending.
Website / Application Branding/Advertising
The number 1 most important online marketing channel is your website. If you're yet to have a website, you need to catch up!
Social Media Branding/Advertising
Active social media accounts offer your business great brand awareness and trust, whilst giving you the option to promote services and product. They also allow you to communicate with a community of like-minded individuals or businesses.
Did you know: It can cost up to 6-7 times more to acquire a new customer than it does to keep a current customer/client.[26]

This is why marketing matters:

  • 90% of searchers haven’t made their mind up about a brand before starting their search.[23]
  • Only 22% of businesses are satisfied with their conversion rates.[24]
  • B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020.[24]
  • 72% of consumers who did a local search visited a store within five miles.[24]
  • 82% of searchers will use their phone to help them make a decision about an in-store purchase.[23]
  • Content marketing is a top priority of B2B businesses after brand building and social media engagement.[23]
  • eCommerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email.[25]
  • Branded content on social media is twice as likely to interest people aged 55 – 64 than those who are 28 and younger.[23]

10 things todo before marketing

As a local business you need to work out who your demographic is, focus on them and target your marketing towards your demographic. Here are my top 10 tips for starting your first marketing campaign.

  1. Workout your target demographic
  2. Understand your target's interests/what they read/where they hangout.
  3. Assign a Customer Aquision Cost (how much you can afford to aquire a new customer)
  4. Workout what your conversion rate is and divide your Aquision cost by your converion rate.
  5. Ensure your website is mobile responsive, and relivant
  6. Take a look at how you can improve your conversion rate
  7. Write down what your compeition is doing and see what is working for them.
  8. Assign an overall budget & assign it to a timeframe.
  9. How can you upsell to your customers?
  10. How do you get your customers back?
Fast Food logos

Marketing Psychology

Marketing Psychology has been around for a very long time, your purchasing decisions are less of your choice as it is of the marketer behind the product you're buying. Let me show you an example I use when I do a marketing consultation.

Write down your 5 favourite fast food takeout resturants. Now think about their logos for a second. You'll notice they all have something in common. They use the same 3 colour combinations. Red, Yellow, and White (click the example image). This isn't a coincidence, these colours have a psychological link to encourage hunger, thirst, and freshness.

Colours control a variety of emotions and psychological feelings unwilling and unbeknown to you which can be manipulated to subliminally dictate your purchasing behavour, but you can use it too by simply understanding, and knowing the power of colour!

The colour of your brand, the way it's represented and the meaning behind it all have emotions assosiated to them. From running a sale, to what your next newsletter is going to look like the colour of your marketing material can significantly impact your end results.

The emotion & meaning of each colour

What colours mean

Marketing and brand building can be hard!

"Oh no! This is all a little overwelming!" - Marketing is a big category, your brand and your customers need to intertwine together. If it's all a little much there are plenty of Sunshine Coast based marketing companies who can help out.

Note: I am not affiliated, associated, or paid with/by anyone in the list above. It is up to you to do your own due diligence before considering a marketing agency.

Step 3: SEO Fundamentals

I know, I know. I'm Sorry

It'll be worth it I swear! This took me 220 hours to make, Tailor-made for Sunshine Coast businesses.

By now, you're probably thinking. "Didn't he say this will take 5 minutes".

You're right! It's going to take slightly more than 5 minutes to get through this. But you can cut corners! We're only covering the basics here. At the bottom of the page we go over a step-by-step business marketing plan and todo lists that misses nothing. If you're short of time, you can jump to that!

It maybe December and 2018 is coming to an end. But in 2019 we can make a huge difference to your online income. 10, 2019. Keep reading, it's the least you can do for your business.

SEO Fundamentals

Forget everything you have heard about Search Engine Marketing, It's probably outdated.

SEO or otherwise known as "Search Engine Marketing" has certainly had it's ups and downs over the years. You probably know a thing or two about SEO that someone told you a while back...

Forget everything you know, or have been told about SEO. The chances it's old information is extremely high.

Google, Bing & Yahoo are a businesses best friend, yet worst nightmare. They hold the power to make, or break your business. It's not about "optimising content" anymore. Truth be told SEO managers are not on top anymore. Search Engines are now run by machine learning algorithms[16]. The art of SEO is not dead though, we still understand the basic logic behind search engines and the purpose they serve.

You have a question, the search engine wants to provide you the best, most relative, and reliable answer as quickly and accurately as possible. It's simple right?

Kind of. If you dissect that into 200 possible ranking factors, accurately guessing those alone is a breakthrough, then formulate the perfect website which conforms to machine learning technologies that are out of your control. Then sure it's simple.

Examples of local questions, and how to answer.

Sunshine Coast Pool Fences

Answer: Create a page outlining pool fence options, why you need one, how they work, various options & maintenance. Also include booking information.

Emergency Plumber near me

Answer: Use words in your content such as Emergency, quick and fast whilst letting them know how quick you can be there, what you're going to do, and how to contact you.

Sunshine Coast Cafe

Answer: Where to find your cafe, they type of coffee, your menu & booking/reservation information, try including beautiful imagery to keep engagement.

What does all that mean?

Let's dive into those a little more into depth to give you a better understanding to why it's so important.

Your website needs to load fast

As page load time goes from one second to five seconds, the probability of bounce increases by 90%[17]. How quickly your website loads, is one of the most important factors when it comes to SEO, and here is why:

  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load.[18]
  • Web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.[19]
  • A 1 second delay results in 7% reduction in conversions.[20]
  • If your site makes $100,000/day, 1 second delay causes 2.5 million in lost revenue.[20]
  • A page load slowdown of just 1 second could cost Amazon 1.6 billion each year.[20]

Thankfully though, there are low hanging fruit when it comes to improving the performance of your website. Things anyone can do, or at least request of their developer.

Testing your site's speed has become a current trend between developers & designers of recent, and thankfully. It's all free. These tools not only aid in diagnosing issues, but some even go as deep as to how much revenue you're losing, and how to fix some of the issues.

Website above the fold content

Above the fold content

Above the fold content is content that is seen upon your website loading. Whether you're on a mobile, tablet or desktop you want your most important, most compelling information clear and visible.

Whether your page is a home page, contact us page, about, enquiry form or even a blog post. You need to captivate the audience before they even start reading.

Common techniques for captivating your audience quickly and effectively include:

  • Home page sliders with big text showing a quick message
  • Moving less important images below more important content.
  • Make your logo and menu slightly smaller to display your content higher.
  • Animate something on the page to capture the eye.
  • Ask a question early on.
  • Keep your first couple of paragraphs short.
  • Don't overwelm your visitors, keep things well spaced out.

The responsive website design

I'm sure you have heard this many times before. Your website needs to work on any, and every device possible.

85% of adults ages 18-49 use multiple devices at the same time.[24] Chances are they're going to experience your website on more than one device. That's not it though! Not having a responsive website has negative remifications: 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.[24] Expect to see upto a 50% decrease in SEO traffic from Google if your site is not responsive.[27]

Thankfully, getting your site responsive isn't hard. Although, it's technical. You may need assistance from your website developer.

Not sure if your website is responisive? Try some of these tools:

Responsive Gif

Just answer the question!

Google, Yahoo, and Bing. They all have the same thing in common. They want to answer your question as fast as it can.

It's your job to answer the question that your customers are asking. Not sure what they're looking for or where to start? That's called content research. We'll cover that.

A question doesn't need to begin with "Who, what, are, when, how" Questions can be simply "Coffee near me", the simplified version of "Can I see coffee shops near my location".

Local search optimisation is important, it's making sure you're found, and can be found online, in the area where your customers are searching.

To help find keywords, what your audience might be searching for you can use these online tools:

Just type in your topic eg. Plumber, Electrician, Hairdresser... Choose Australia (if optional) and let the tool do the rest.

Examples:

  • Sunshine Coast Glazier
  • Where to buy craft supplies
  • Car yard near me
  • 5 star hotels Maroochydore
  • Best Italian pizza
  • Weekend hairdresser
  • Affordable mobile mechanic
  • Baby cloths online
  • Business tax accountant
  • My partners cheating legal help
Responsive Gif

So... what now? Give your traffic somewhere to go

So you answered your customers question? Now what? We cannot just let them leave.

The point in which someone lands on your site, and finds what they needed to know. Should not be the last interaction with your business.

Having an objective whether capturing an email address, filling out an enquiry form or placing an order on your website. They're not your customers yet. Converting them, and leading to a conversion is important.

Setting up conversion forms, clear phone numbers and each checkout options are key to a high conversion rate. Ensure your content, and your website is structured to capitalise on each and every visitor.

If a visitor comes to your site, then leaves back to google. This is concidered a "bounce" this will negatively impact your search rankings and sends a clear message to search engines "I did not find my answer there". Don't let that be you!

Be social in your industry

You're the expert in your industry. Right?

We have all been in the situation where someone tried to tell you something they knew nothing about. It makes it hard to trust them doesn't it. The same thing applies in business.

Being social doesn't just mean Facebook, Instagram and Twitter. There are plenty of social media sites, as well as industry specific sites which you should definately be tapping into.

Forums, Industry blogs and PR are all included within the "social" category. Getting your name out there socially.

Using just 10 minutes every day to be social will improve brand awareness, professionalism as well as improving your own knowledge! Here is a list of a couple of the sites we recommend:

Although some of those do have categories in your niche, they're not niche specific. You can find those by doing Google. Try copying and pasting the following into google, and adjusting them to meet your needs.

  • Electrician + "forum" (Finds forums in the electrician space)
  • Plumber + "blog" + "guest post" OR "sponsored post" (Finds plumber related blogs that accept guest posting)
  • related:brodeysheppard.com (Finds sites related or similar to a site you might already know of.)
  • Cafe + inurl:.com.au + inurl:blog (Finds Australian cafe related blogs.)
  • Accountant + inurl:blog OR inurl:news + "Advice" (Finding accountant related blogs or news sites offering advice)
  • Fence + "Answer" + "?" -mywebsite.com.au (Finds websites of people who want answers but excludes your website.)

These are called conditional searches within Google. Otherwise known as "Google Operators[28]" They're use for doing advanced searches within the search engine to better your results.

TOP